Perhaps without forethought, planning and preparation, all of that goes out the window. If you don’t communicate your personal brand in the way you set out for it come across, what does it matter how you set out to position it? Some things need to be filtered and some things must stay private.

As Michelle and I discussed on the show, we are complex and contradictory creatures and that will never change. So perhaps what is changing is our desire to understand that better. To showcase that ‘humanness’ to others. As Socrates said, “The unexamined life is not worth living.” That is surely what drives a lot of us into professions where we are paid to examine life and the living.

Marketing is a fairly linear path and certainly you may find some people move to marketing from sales or insights but it’s less common to hear of a financial expert, an ex-banker doing that. Actually good marketing is all about the right investment choices, about a strong ROI, even when you’re creating something artistic, and so it’s refreshing that when rose was pulled into marketing she didn’t try to overcompensate for her banking-brain, she’s leant into it.