Latest podcast episodes.

Every organization, at some point, has their ethical boundaries tested. But there is a difference between an organization with ambition and drive, and one that pushes its people into unrealistic, unhealthy and disastrous behaviors in order to succeed. Today we’re talking about the slippery slope into destructive and dangerous corporate behavior, with professor of business ethics at HEC Lausanne, Guido Palazzo. Guido says the patterns into darkness are obvious, completely avoidable ... and quite counter to what we’re told makes for a successful corporate culture in business schools.

Business Brief is a (very brief) new solo series hosted by Looking Outside podcast host, strategist and corporate futurist Jo Lepore.

The path to the c-suite is predictable and still reliant on strong commercial literacy. But while marketers are relegated to perceptions of creativity, not financial savviness, senior leaders lack the very skills they bring – curiosity. In this Business Brief, Jo reflects on the cross-functional and transdisciplinary skills needed to bring truly future-forward thinking to organizations caught up in short term thinking.

When a profession brags about its ability to operate without formal training, you know you have a vanity problem. Founder of the MiniMBA, marketing professor and not-actually-that-angry columnist Mark Ritson joins the Looking Outside podcast to reiterate the central role of marketing in business – to understand the other. Marketers today have a branding problem, making it about themselves, the glitz and the awards, and Mark says this is all imposter syndrome stemming from lack of formal training. Empathy is foundational to marketing and is so needed in organizations distracted with short term priorities and obsessed with a narrative of constant change. And it can be a powerful unlocker of transformative ideas (like saving abandoned dogs).

Business Brief is a (very brief) new solo series hosted by Looking Outside podcast host, strategist and corporate futurist Jo Lepore.

It’s all well and good for a brand to have purpose, but what your company? In this Business Brief, Jo unpacks our obsession with proclaiming brand intent and pre-occupation with purpose led marketing. But that's not really the problem; it’s the absence of a well-defined and consistently rewarded company purpose.