Meet the human being, we are flawed, we are imperfect. We aspire to be and do better, but, you know, not all the time, and not with everyone, and not with every thing. We are complicated.

Our interest in the darkness that lies within human being is very much linked with what we do in our day jobs; however they come, we work hard to really see people. Flaws, contradictions, hypocrisy and all.

We think we know ourselves pretty well, and at the same time we admit we don’t know that much. We’re still learning who we are, how our minds work, why we fall into predictable habits we can’t seem to break out of. Why we disrupt, sometimes destroy, our own goals. Why in the world would we then assume we know our consumer inside and out?