Perhaps without forethought, planning and preparation, all of that goes out the window. If you don’t communicate your personal brand in the way you set out for it come across, what does it matter how you set out to position it? Some things need to be filtered and some things must stay private.

We think we know ourselves pretty well, and at the same time we admit we don’t know that much. We’re still learning who we are, how our minds work, why we fall into predictable habits we can’t seem to break out of. Why we disrupt, sometimes destroy, our own goals. Why in the world would we then assume we know our consumer inside and out?

Marketing is a fairly linear path and certainly you may find some people move to marketing from sales or insights but it’s less common to hear of a financial expert, an ex-banker doing that. Actually good marketing is all about the right investment choices, about a strong ROI, even when you’re creating something artistic, and so it’s refreshing that when rose was pulled into marketing she didn’t try to overcompensate for her banking-brain, she’s leant into it.