We break plans apart so we can rebuild them stronger. We question things like an outside company would so that our activities stand up to competitor scrutiny. We consider the worst alternative so that we build contingencies for that reality. We pressure test, we rethink, we reassess our plans with positive intent. It’s fun to play the devil’s advocate, sure, it’s easier to spot the negatives than the positives, but it’s also imperative that we do so.