Episode 1: Marketing
Listen on Spotify:
To kick off Looking Outside our host Jo is joined by talented and bold marketer Rose Jia, Head of Growth Marketing at Amazon Grocery. In Episode 1 we’re looking outside Marketing.
Together Jo and Rose explore the tried and true practice of Marketing, and how organizations can stretch beyond familiar predefined pathways (and results) from marketing by employing a new mindset.
They discuss what kind of benefits await from embracing your prior roots and knowledge base (banking in Rose’s case) in approaching your current field, the advantage of collaborating with surprising functions, how we should be tapping into our natural curiosity to discipline our minds in multiple fields in order to better accomplish what we need to in our chosen one, why scaring your company with probable future disruptions is necessary to build a culture of risk taking and therein learning.
To look outside Rose recommends you go down the Wikipedia rabbit hole, learning about something surprising. Or do the same with podcasts, her favorites for exploring beyond the typical norm: Imaginary Worlds, Reply All & Planet Money.
Rose Jia is an award-winning leader who currently heads up growth marketing for Amazon’s grocery division, including brands like Amazon Fresh. She and her team drive profitable growth through awareness, discovery, conversion, partnerships, and go-to-market initiatives.
She is also considered a "Renaissance Marketer" — a multi-disciplined leader who leverages her wide and differing industry knowledge to build patented innovative products and solutions.
Find out more about Rose’s passion project, developing the next generation of marketers through www.RenaissanceMarketer.com.
Follow Rose on Medium https://medium.com/@rjianetwork
Looking Outside was created by Joanna Lepore. All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2022.
OBOY & Avocado Junkie music features on Episode 1.
