Today we’re looking outside a very familiar topic, exploring brand building that strengthens a brand’s equity today and sets it up for the future. We’re joined for this all-marketing chat with marketing rockstar, fellow podcaster, Founder of unmtchd.brands and former Puma exec, Oana Leonte.

Oana recently pivoted from a marketing career working to build some of the world’s biggest brands, including WB, Paramount and Disney, to building her own brand. Armed with a big ambition to make marketing a better place for marketers and in bringing the magic back into marketing, and with the goal of helping marketers focus on the most required skills for the future.

We welcome Elena Doms, climate tech leader and head of Earth Plus, on Looking Outside to discuss the progress and positive action taking place in the field of climate tech.

Having spent 11 years at Mastercard on the corporate side, and now in the entrepreneur space in a start up, Elena brings with her a pragmatic and motivating perspective to driving impact in the climate space through partnership with companies big and small.

Today we’re talking about the big topic of Sustainability within big business. Former Chief Sustainability & Social Impact Officer at McDonalds, Bob Langert, joins the show and shares his three decade long journey in making environmental change happen at one of the biggest organizations in the world.

An environmental activist at heart, Bob shares how he was able to take a topic he cared deeply about but was low on the company priority list, and over time use his passion to make people notice and act. Bob speaks about the need for change agents; fewer people laying low and trying to stay out of trouble, more people who are open, patient and bring big ideas. Ultimately that passion and persistence helps the business, because as Bob says, “Businesses that are satisfied and content are going to die.”

In this episode of Looking Outside, we speak with someone crazy enough to think one company can make a difference, social entrepreneur Moritz Everding. Moritz founded food start up SOCHILI to act on his vision of creating food with purpose.

Combining his love of spice, his experience in business innovation and his passion for positive social change, Moritz created his business from Germany with far reaching impact into sub-Saharan Africa. On this episode, Moritz speaks to his conviction that a profitable business idea, whether by someone inside a big corporation, or an entrepreneur, can and should be pressure tested against social, ethical and environmental standards.

In episode 29 we peek back in time and look at the future that comes from the past, exploring the field of Archives with Senior Manager of the McDonald’s Golden Archives, Archivist Mike Bullington.

As an information gathering profession, often thought to be buried in old relics and secret data, Mike shares how he turns the knowledge into action, amplified by people throughout the organization, by making people care about the past.

We end 2022 on a pragmatic but aspirational note, reflecting on the ability to make positive change without needing to disregard nor fully transform the current dominant system. We discuss Good business that can also be Profitable, with Do Good Foods Co-CEO and Co-founder, Justin Kamine.

As an ambitioned leader of a company progressing the agriculture industry forward on climate action, Justin proposes the concept of a business that is more sustainable, more equitable for food producers, and still profitable.

In this episode of Looking Outside we look closer at the numbers and what they are telling us, exploring the predictive human powers of Demographics. For this we chat with fellow Aussie, Bernard Salt, Founder & Executive Director of The Demographics Group.

As a well known personality, famous for injecting a bit of humor into his public speaking events and newspaper columns, Bernard shares his philosophy on presenting the numbers in a way that is engaging and compelling. He speaks to how to establish the facts, make a strong case, demonstrate your credibility … and be bold enough to have a bit of fun with it.

We end Season 2 of Looking Outside with a frank look at the very topical topic of activism in business. We do this not theoretically or observationally but first hand with activist entrepreneur and CEO of Eat the Change, Seth Goldman.

Seth speaks to why 'acting' is critical in activism, as he's done first hand by venturing into organic packaged food, healthier fast-casual restaurants and planet-friendly meat alternatives. Seth shares how he has done this by crafting ideas designed to change large scale food system issues while appealing to evolving consumer values.

In episode 16 we get grounded in how a strategist thinks, and their process in creating impactful Strategy, with Mark Pollard, CEO Sweathead .

A guide to many creative thinkers and long-time strategists, Mark discusses the role of chaos within orderly processes, the purpose of finding personal meaning in your thinking, and the need to balance intellectualism with practicality.

In Episode 14 of Looking Outside we explore the mindset needed to break out and do something on your own - successfully. Today we’re chatting with Julie Meyer, Founder and Co-CEO of Eat Well Global, about Entrepreneurship.

Having founded her own company, and constantly writing and reflecting, Julie shares her motivations for bringing ideas to life, as well as what meaningful ‘real why’ lies behind her personal drive to create something impactful.