On this episode of Looking Outside, we’re exploring the role of humor in business. Whether it’s silly doodles, clever cartoons, or gentle jokes, giving and having the permission to laugh at ourselves, at our industry, and at our field of expertise can elevate corporate culture. Sharing how he does this every day, with over 200 corporate clients, is world-leading marketing cartoonist, Marketoonist and author of Your Ad Ignored Here, Tom Fishburne. Tom shares how provoking a laugh, and encouraging people to not take themselves too seriously in business, sets a new tone for corporate culture that elevates how people work together.

In this episode of Looking Outside, we're exploring the influence and influencers of Food Culture, and the sociological, traditional and modern values that are redefining how we innovative in food. We're joined for this conversation by Jing Gao, Founder & CEO of modern Chinese food brand Fly by Jing. Armed with a desire to help people discover new facets of Asian cuisine, driven by re-discovering her own heritage, Jing shares her organic journey to helping people re-perceive how food culture is shaped, in the process opening up minds to new ways to enjoy familiar flavors.

We’ve covered climate change and environmental causes before on Looking Outside, focused on the innovation that’s helping to create new solves for existing problems. On this episode, we’re exploring this topic from a human perspective, looking at what sociology and the study of historical patterns of collective human behavior can tell us about how we’re reacting to, and in some cases rebelling against, the climate change challenge today. To do this, we’re joined by social scientist Dr Dana R. Fisher, Director of the Center for Environment, Community, & Equity (CECE) and a Professor in the School of International Service at American University. Dana has studied and written about the combined relationship of social and environmental change for over two decades.

Investigating for the hidden truth, putting the puzzle pieces together, building a strong case, leading with objectivity … you might be thinking of the responsibility of business leaders. But today, we’re exploring these same familiar elements from the perspective of a field where this holds greater weight. We’re speaking about investigations & interrogations with private investigator and retired LAPD detective, Greg Kading.

After 25 years working homicide in Los Angeles, Greg hasn’t taken off his detective hat, even after retiring. Instead turning to the PI world and storytelling, speaking about and writing of the cases he’s worked (and solved).

Today we’re looking outside a very familiar topic, exploring brand building that strengthens a brand’s equity today and sets it up for the future. We’re joined for this all-marketing chat with marketing rockstar, fellow podcaster, Founder of unmtchd.brands and former Puma exec, Oana Leonte.

Oana recently pivoted from a marketing career working to build some of the world’s biggest brands, including WB, Paramount and Disney, to building her own brand. Armed with a big ambition to make marketing a better place for marketers and in bringing the magic back into marketing, and with the goal of helping marketers focus on the most required skills for the future.

Today we’re taking a no BS look at the world of customer insights, leadership and business visioning with the President of software company Zappi, the ever-passionate and transparent leader, Ryan Barry.

Having led Zappi for over four years, Ryan shares his no holds barred take on company leadership and people leadership, and it’s all anchored on authenticity.

In this episode, we’re taking a look outside the very familiar food industry and a closer look at the emerging sector of plant-based food, with food activist, entrepreneur, and CEO and Co-Founder of Heura, Marc Coloma.

Marc’s mission to transform the food industry starts with his own company, which acts as a symbol for what is possible; investing in food innovation to solve not just taste and nutrition challenges, but also ones related to social issues.

In this episode of Looking Outside, we explore personal and professional growth from the angle of imperfection; not having it all figured out and embracing what you don’t know as a lever for learning. Even if you work for the world’s biggest and best brands. Just like our guest has done, Marco Andre, author of Imperfect Stories and Head of Marketing and Generative AI at Novartis.

Marco shares how his journey from tech to pharma had no master plan, he was simply a geeky guy that liked designing things. A sustainability engineer by training, a jazz drummer by night and an author in his spare time, Marco has embraced adaptability and flexibility throughout his career. All while working for the world’s leading brands, P&G, Google and now Novartis.

On this episode of Looking Outside we discuss the evolved art of photography and its role in capturing the state of nature and wildlife as a form of conservation, with nature photographer and conservationist, Derek Nielsen.

A photographer for more than 20 years, Derek’s journey to capture images from across each continent of the world started with curiosity; his passion for global travel prompted him to bring a camera wherever he went. Soon, this became a mission with a sense of responsibility to be an ambassador for the wildlife and nature degradation that can’t speak for itself, through his photos.

On this episode of Looking Outside we explore the intersection of creativity with marketing and what it takes to take a good brand to a great brand. Joining us is marketing and strategy leader, Juan Isaza, Chief strategy officer at DDB Latina, and Head of Brand and Social Media Strategy at creative agency 14.

Juan shares how his journalism background helps him in strategy; particularly in being resourceful and telling engaging stories that hook the audience. But equally in telling better stories about people, by discovering them in unexpected places. Juan says this ability to find the emotive connection with culture is the biggest shift in communication taking place, and is a fruitful space for marketing.

Today we’re speaking of all things sweet in life, with French trained pastry chef, and Group Head Pastry Chef at Black Star Pastry, Arnaud Vodounou.

Arnaud describes how his six year long training in Paris, covering all the basics of pastry making, gave him the foundation to be confident, flexible and creative in his craft today. A kind of intensive training that is rarely seen today.

Data Scholar Michael Clark joins Looking Outside to discuss the value behind the data we collect and how the definition of data is changing.

Michael is a futurist focused on data, a digital payment and open banking and Vice President of Global Digital Transformation at Mastercard. To explore the topic, he starts quite simply by defining what data even is. Speaking to how data’s origin as a gift, quite literally the meaning of the word being datum or gift, has changed over time, Michael contextualizes not just what the concept of data is but how our relationship with it has changed.

We welcome Elena Doms, climate tech leader and head of Earth Plus, on Looking Outside to discuss the progress and positive action taking place in the field of climate tech.

Having spent 11 years at Mastercard on the corporate side, and now in the entrepreneur space in a start up, Elena brings with her a pragmatic and motivating perspective to driving impact in the climate space through partnership with companies big and small.

In this episode of Looking Outside, we’re exploring Culture and the role of brands leveraging or influencing it, with University of Michigan marketing professor and best selling author of For the Culture, Dr Marcus Collins.

On the show, Marcus explains how culture is shaped, defined and cultivated by people, to create uniformity and ‘normality’. Because culture is a curation process to find others like us and create synergy in commonalities, Marcus explains that the curation process evolves from the definitions of ‘how to behave’ that you’re born into (that are ascribed to you), through to the cultures to subscribe to once you’re older.

Today we’re talking about catapulting your career into unexpected places, driven by self-reflection, self-determinism, and a recognition of your own self-limitations, with change advocate, and Editor in Chief of Entrepreneur Magazine, Jason Feifer.

Speaking to a range of successful entrepreneurs is a part of Jason's day job, but he's also a bit of a start-up thinker himself. Aside from his role as editor, Jason is a podcast host, newsletter writer, speaker, start up advisor, book author … and perhaps most importantly, a reinventor, describing himself as an all purpose swiss army knife.

On this episode of Looking Outside we explore the reality and risk behind the hype of AI, with Executive Director of the Institute for Experiential AI at Northeastern University, Founder of Open Insights, Data Scientist and AI expert, Usama Fayyad.

Usama has been in the field of AI for three decades and has lived through three AI hype peaks followed by three winters. In this conversation he contextualizes how the current infatuation with the ‘eloquence’ of data-driven AI stacks up.

Looking Outside comes to you LIVE from the Dubai Future Forum, the largest gathering of futurists in the world.

In this conversation we talk about disruptive technology and transformative blue sky innovation with Airbus Senior Vice President and Head of Disruptive Research and Technology, Dr Grzegorz (Greg) Ombach. Greg describes the mindset shift he experienced in leading innovative transformation across various industries, each with their own lifecycle.

Looking Outside comes to you LIVE from the Dubai Future Forum, the largest gathering of futurists in the world.

In this conversation we talk about sustainable design with Arup's Director of Foresight, Josef Hargrave. Arup is focused on creating more sustainable built environments, and Josef speaks to how designing for the future needs to be anchored in decisions for the present, by understanding deeply the structural limitations and infrastructure of today.

Retail, shopping and lovers of physical activations, this one is for you. But perhaps it’s for all of us who look at bringing our brands to life in physical spaces. Today on Looking Outside we’re speaking with top voice in retail, Curator of Shop Drop Daily & Chief Thinker at iiiF, Tim Nash.

As a natural creative who was always good at art, Tim helps brands find ways to reach their consumers in ways that spark a connection through visual cues, smart use of space, and rethinking the DNA across platforms.

Today we’re talking about the big topic of Sustainability within big business. Former Chief Sustainability & Social Impact Officer at McDonalds, Bob Langert, joins the show and shares his three decade long journey in making environmental change happen at one of the biggest organizations in the world.

An environmental activist at heart, Bob shares how he was able to take a topic he cared deeply about but was low on the company priority list, and over time use his passion to make people notice and act. Bob speaks about the need for change agents; fewer people laying low and trying to stay out of trouble, more people who are open, patient and bring big ideas. Ultimately that passion and persistence helps the business, because as Bob says, “Businesses that are satisfied and content are going to die.”