In Episode 19 we speak with marketing strategist and successful author, Mark Schaefer on the way to generate and leverage Influence, for both your personal and professional brands.

Author of nine books including Return on Influence and Cumulative Advantage, Mark shares his research and experience in the area of content marketing. He explains why it’s not enough to simply generate content; why you must rise above the noise with a ‘spiky point of view’.

In Episode 9 of Looking Outside we discuss the evolving expectations of Market Research with MRX guru, Jamin Brazil, co-founder and CEO at HubUX.

Jamin shares techniques he’s developed over 20 years in obtaining deeper market knowledge by evaluating new technologies, embracing social platforms and understanding cultural communities.