On this episode of Looking Outside we explore the intersection of creativity with marketing and what it takes to take a good brand to a great brand. Joining us is marketing and strategy leader, Juan Isaza, Chief strategy officer at DDB Latina, and Head of Brand and Social Media Strategy at creative agency 14.

Juan shares how his journalism background helps him in strategy; particularly in being resourceful and telling engaging stories that hook the audience. But equally in telling better stories about people, by discovering them in unexpected places. Juan says this ability to find the emotive connection with culture is the biggest shift in communication taking place, and is a fruitful space for marketing.

Retail, shopping and lovers of physical activations, this one is for you. But perhaps it’s for all of us who look at bringing our brands to life in physical spaces. Today on Looking Outside we’re speaking with top voice in retail, Curator of Shop Drop Daily & Chief Thinker at iiiF, Tim Nash.

As a natural creative who was always good at art, Tim helps brands find ways to reach their consumers in ways that spark a connection through visual cues, smart use of space, and rethinking the DNA across platforms.

Inspired by a conversation at the 2023 CES Food Tech Expo, today we discuss how one of the most traditional industries is being transformed through Culinary Creativity, with CEO and Founder of Hungry House, a platform for creative chefs, Kristen Barnett.

In creating Hungry House, Kristen shares how she puts the values of both the chef and the customer first, by focusing on food quality. Her platform allows the customer to add more meaning to the choices they make in how they explore and sustain through food, while the culinary creator, the chef, can ideate a full story around what they bring to the plate.

In this slightly poetic episode, we look both inside and outside the often simplified topic of Identity, exploring what it means to be, create and become who we are, with creative strategist and founding poet at Brand Poetry Inc., Theophilus Wells IV.

Naturally philosophically minded, Theo shares his observations on the dichotomy of human nature and will in shaping our individual identities, stressing the benefit of being curious about the things that make us different, and the power in observing the negative.