In this slightly poetic episode, we look both inside and outside the often simplified topic of Identity, exploring what it means to be, create and become who we are, with creative strategist and founding poet at Brand Poetry Inc., Theophilus Wells IV.

Naturally philosophically minded, Theo shares his observations on the dichotomy of human nature and will in shaping our individual identities, stressing the benefit of being curious about the things that make us different, and the power in observing the negative.