In this special LIVE episode of Looking Outside, recorded at the Insights and Innovation Exchange event in Texas, we look more closely at the symbols and signs that surround us, the study of Semiotics, with semiotician, author and marketer, Dr Rachel Lawes.

Rachel blends her 20 years in Market Research and her academic training as a Social Psychologist, with a focus on how people communicate through the study of semiotics. Rachel describes this as looking more deeply and critically at what is at face-value, and how that can help us make more deliberate decisions.