Episode 6: Insights
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For Episode 6 of Looking Outside we invite thought leader, Maneesh Kaushik on the show, Insights and Trend lead at PepsiCo. Today we’re looking outside Insights.
Maneesh outlines how he breaks apart conventional thinking used in business to understand humans of today and showcases how his team pushes to the human of tomorrow.
Jo and Maneesh discuss the transformation that has taken place in the Insights field over the last two decades as the environment around the consumer changed. And how the expectation of someone unpicking those human insights requires a foray into unfamiliar and unbiased new places.
Both champions for foresight, Maneesh and Jo also explore the challenges and opportunities for foresight methods to push business outside the comfort zone.
To look outside, Maneesh recommends diversifying your podcast playlist, with things like the Prof G Pod with Scott Galloway and the Global BBC Podcast, particularly when they dive into interesting cultural topics.
Maneesh leads Foresights, Trends and Demand insights capabilities for PepsiCo globally. Maneesh is a senior leader who leverages 22 years of experience across Insights & Strategy to drive business growth. He has a global remit spanning across key markets in US, Europe, Middle East, Asia, LATAM & China. He is an industry Thought Leader, speaking at Cannes Lions 2018 on "Social Prediction: Understanding What Consumers Want”.
Looking Outside was created by Joanna Lepore. All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2022.
OBOY & Brent Wood music features in Episode 6.
