Episode 68: Teaching Marketing
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Looking Outside is for curious people looking for a fresh take on familiar topics, in business and beyond.
Being a marketer today is challenging enough, just imagine what it’s like for the next generation of brand leaders coming in to study marketing. On this episode of Looking Outside we explore the mindset and skills that future brand leaders are considering, with Professor of Practice at SMU Cox School of Business, Radhika Zaveri. With over 20 years experience leading billion dollar brands at some of the world’s leading organizations, Radhika brings a wealth of wisdom to her marketing students. But some of the most critical lessons she is teaching them may be surprising. While Radhika says the foundations of marketing haven’t changed, what is often overlooked is an ability to build relationships, tell your own story to corporate stakeholders and accept the responsibility of always serving the customer. Lessons aren’t just for the classroom, says Radhika. It’s when we become life-long learners that we serendipitously create new pathways to success, well and truly after school is out.
To look outside, Radhika has gone back to something she used to do years ago but had given up for a long time - yoga. Through yoga, Radhika practices breathing, reflection and making time to go inward.
Radhika Zaveri is Clinical Professor of Marketing at Southern Methodist University (SMU) Cox Business School in Texas.
Radhika spent 20+ years in the consumer packaged goods industry driving growth & innovation for Fortune 500 companies to entrepreneurial start ups. During her career, she has worked at Nestle® USA managing billion dollar brands like Stouffer's and Lean Cuisine. Previously, she managed brands at Rubbermaid. Winning awards from Advertising Age for “best new product advertising”, top 3 “Buzz Marketing” awards, and with passion for innovation she has spent recent years providing strategic consulting services for business & branding strategy, innovation & consumer insight and communication to several multi-national companies. With her corporate branding experience & passion for social enterprise, she founded a company to serve women artisans to gain financial independence & continues to be on advisory boards for several start-ups.
Radhika is on the board of AT&T Performing Arts Center, Founding member of the Orchid Giving Circle & Weatherhead School of Management, CWRU. She earned her MBA from Case Western Reserve University.
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