In Episode 10 of Looking Outside we traverse the past and present of Storytelling with educator, scholar, and my good friend from Australia, Dr Belinda Calderone, Philanthropic Proposals Manager at Monash University.

Belinda shares her learnings in creating a compelling case for change through human focused storytelling. As well as the pitfalls of storytelling, where a clear start and end is missing (fairly common!) or not walking forward along the story path.

In Episode 9 of Looking Outside we discuss the evolving expectations of Market Research with MRX guru, Jamin Brazil, co-founder and CEO at HubUX.

Jamin shares techniques he’s developed over 20 years in obtaining deeper market knowledge by evaluating new technologies, embracing social platforms and understanding cultural communities.

In Episode 8 of Looking Outside we explore the power held by Words with wordsmith, curious human and Senior Insights Leader at Mars Inc, Jessica Southard.

Jess and Jo explore how words can be magical, can empower and motivate, but also how they can be destructive and divisive. To do that, Jess shares her personal experience of communication in her Army intelligence days leading soldiers, the transition to the complex world of business, and how she treats words with responsibility raising her three children.

Episode 7 of Looking Outside takes us deeper into culture and beyond pre-defined ideas, with Cultural Anthropologist and CEO of MotivBase, an AI Anthropology agency, Ujwal Arkalgud. Today we’re looking outside meaning (whatever that … means?).

Ujwal speaks to core concepts of culture, which is in everything around us, and how all things carry the weight of meaning, even seemingly simple concepts and narratives.

For Episode 6 of Looking Outside we invite thought leader, Maneesh Kaushik on the show, Insights and Trend lead at PepsiCo. Today we’re looking outside Insights.

Maneesh outlines how he breaks apart conventional thinking used in business to understand humans of today and showcases how his team pushes to the human of tomorrow.

We go to philosophical and thoughtful places in Episode 5 of Looking Outside with strategist Philip Ryan, Partner and Head of Innovation & Futures at Ipsos Strategy3. Today we’re looking outside Perspectives.

Philip shares how his curious mind explores varied and broad topics, which allows him to pull in vast perspectives, that lead directly to more robust strategic thinking.

In Episode 4 of Looking Outside we’re joined by down-to-earth insights & marketing rockstar, Michelle Gansle, Vice President of Global Strategic Insights at McDonalds.

Together Jo and Michelle discuss what it means to truly be human-led inside and outside of work, both by humanizing the people we work with and ourselves. And how understanding yourself as a human being more deeply can help pull you out of your comfort zone and into curious new spaces.

In Episode 3 of Looking Outside we’re joined by the very pragmatic and undoubtedly original Costas Papaikonomou, Co-Founder of Happen Group, a global innovation agency, and author of the Grumpy Innovator book series.

Together Jo and Costas explore the pitfalls of innovating in a silo, the risk of disrupting your own brands through transformation and the benefits of gaining insight from other categories.

In Episode 2 we’re joined by the super smart behavioral economist Melina Palmer, Founder & CEO of The Brainy Business.

Together Jo and Melina discuss how better understanding the scientific workings of the human brain can unlock not just a business competitive advantage but help you better understand yourself.

To kick off Looking Outside we’re joined by talented and bold marketer Rose Jia, Head of Growth Marketing at Amazon Grocery.

Together Jo and Rose explore the tried and true practice of Marketing, and how organizations can stretch beyond familiar predefined pathways (and results) from marketing by employing a new mindset.